# Split Tester

> A/B testing for Shopify — run experiments on themes, prices, content, and more.

## Docs

- [Creating an experiment](https://arkticstudio.mintlify.app/experiments/creating.md): Step-by-step guide to setting up a new A/B experiment.
- [Segments](https://arkticstudio.mintlify.app/experiments/segments.md): Target your experiment to a specific subset of visitors.
- [Traffic allocation](https://arkticstudio.mintlify.app/experiments/traffic-allocation.md): Control how many visitors enter your experiment and how they're split between variants.
- [Experiment types](https://arkticstudio.mintlify.app/experiments/types.md): All six experiment types and when to use each one.
- [How it works](https://arkticstudio.mintlify.app/getting-started/how-it-works.md): Visitor bucketing, assignment persistence, and the data pipeline explained.
- [Quick start](https://arkticstudio.mintlify.app/getting-started/quickstart.md): Install Split Tester and run your first A/B test in under 10 minutes.
- [Metrics explained](https://arkticstudio.mintlify.app/results/metrics.md): Every metric in the results table and what it tells you.
- [Reading results](https://arkticstudio.mintlify.app/results/overview.md): How to interpret the Results tab and decide when to end an experiment.
- [Statistical significance](https://arkticstudio.mintlify.app/results/significance.md): How Split Tester determines if results are real and not random chance.
- [Enable the app embed](https://arkticstudio.mintlify.app/setup/app-embed.md): Turn on the Split Tester tracking script in your Shopify theme.
- [Template tests](https://arkticstudio.mintlify.app/setup/template-tests.md): A/B test full Shopify page templates — product pages, collections, and more.
- [Variant Content block](https://arkticstudio.mintlify.app/setup/variant-content.md): Place this app block in Theme Editor to run Section and Page tests.

## Optional

- [Dashboard](https://amused-bravery-production-e9f7.up.railway.app/dashboard)
- [Support](mailto:support@splittester.com)