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Documentation Index

Fetch the complete documentation index at: https://arkticstudio.mintlify.app/llms.txt

Use this file to discover all available pages before exploring further.

Quick start

Install the app, enable the embed, and run your first experiment in minutes.

How it works

Understand visitor bucketing, assignment cookies, and how results are calculated.

Experiment types

Theme, price, section content, URL redirect, and page template tests explained.

Reading results

CVR, revenue per visitor, lift, p-values, and when to call a winner.

Common tasks

Enable app embed

Turn on Split Tester in your theme’s App embeds panel.

Variant Content block

Place the block in Theme Editor to run section and page tests.

Template tests

Duplicate a Shopify template to A/B test full page layouts.

Traffic allocation

Control what percentage of visitors enter your experiment.

Segments

Target experiments to specific devices, UTM sources, or referrers.

Statistical significance

Understand p-values, confidence intervals, and when results are trustworthy.