Quick start
Install the app, enable the embed, and run your first experiment in minutes.
How it works
Understand visitor bucketing, assignment cookies, and how results are calculated.
Experiment types
Theme, price, section content, URL redirect, and page template tests explained.
Reading results
CVR, revenue per visitor, lift, p-values, and when to call a winner.
Common tasks
Enable app embed
Turn on Arktic in your theme’s App embeds panel.
Variant Content block
Place the block in Theme Editor to run section and page tests.
Template tests
Duplicate a Shopify template to A/B test full page layouts.
Traffic allocation
Control what percentage of visitors enter your experiment.
Segments
Target experiments to specific devices, UTM sources, or referrers.
Statistical significance
Understand p-values, confidence intervals, and when results are trustworthy.