Quick start

Install Split Tester and run your first A/B test in under 10 minutes.

1. Install the app

Install Split Tester from the Shopify App Store. You’ll be redirected to the dashboard after authentication.

2. Enable the app embed

The app embed loads the Split Tester tracking script on every storefront page. Without it, no experiments will run.

1. In your Shopify Admin, go to Online Store → Themes
2. Click Customize on your live theme
3. In the Theme Editor, click App embeds (the puzzle piece icon in the left sidebar)
4. Toggle Split Tester on
5. Save

After enabling, visit any page on your store. The Get Started page in the dashboard will confirm the embed is active once it receives the first event.

3. Create an experiment

1. Go to Experiments → New experiment
2. Give it a name and hypothesis
3. Choose an experiment type (Theme, Section, Price, URL Redirect, or Template)
4. Configure your variants
5. Set traffic allocation and optionally target a segment
6. Click Create experiment

4. Configure your variants

Each experiment has a Control (your current experience) and one or more treatment variants. Click Configure on any variant to set it up — select a theme, enter a price adjustment, paste HTML content, etc.

5. Start the experiment

On the experiment detail page, click Start experiment. Visitors will immediately begin being bucketed and tracked.

Run experiments for at least 7 days before drawing conclusions. Stopping early risks acting on random variation — results need a full day-of-week cycle to stabilise.

6. Read your results

Go to the Results tab on the experiment. Click ↻ Refresh results to compute the latest stats, or wait for the automatic hourly rollup.

When p < 0.05, results are statistically significant and the dashboard will show you the winning variant.